Son & Graden
rebranding for a beloved local restaurant in San Francisco
Son & Garden is a very interesting restaurant in San Francisco. It is famous for its gorgeous decor and delicious food. They provide brunch and dinner. Their food is new American style with an Asian twist. It is currently one of my favorite restaurants.
Location: 700 Polk St, San Francisco, CA 94109
Initial assessment
Pros
- Luxury and vibrant décor that attracts young people
- Fresh and delicious food
- Overall good presentation
- Good marketing
Points to improve
- Their sign is very off-brand, it doesn’t match their aesthetics and it doesn’t stand out
- The logo is not versatile
Their current menu is very decorative, but readability is low
Competitor Analysis: Maison Danel
1030 Polk St, San Francisco, CA 94109
Located in the same area
Also known for its great brunch and afternoon tea
French cuisine
They matched their branding, which is elegant and luxurious
Beautiful interior décor and food presentation that is both modern and elegant
Competitor Analysis: Sweet Maple
2101 Sutter St, San Francisco, CA 94115
Popular brunch places
Similar target audience
Also serves new American-style brunch with an Asian twist
Similar marketing strategy
Modern and simple interior décor
Target Audience
Young adults (18-40)
Brunch/food lover
Loves taking photo
Uses social media
Mission Statement
Our mission is to brighten your day with our colorful, delicious, and thoughtful creations. We promise that you will have the best of the season no matter what time of year it is.
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New Logo and drafts
New Menu
